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	<title>ChristolBranden</title>
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	<link>http://www.christolbranden.com</link>
	<description>The new approach to marketing</description>
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		<title>Smash Your Brand</title>
		<link>http://www.christolbranden.com/archives/323</link>
		<comments>http://www.christolbranden.com/archives/323#comments</comments>
		<pubDate>Tue, 30 Aug 2011 16:03:56 +0000</pubDate>
		<dc:creator>Brooks</dc:creator>
				<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://www.christolbranden.com/?p=323</guid>
		<description><![CDATA[Thanks to @aronstrong for calling my attention to this Fast Company article on brand. I&#8217;ve read some stuff by Landstrom before and I like his ideas and presentation, even if I don&#8217;t always agree with the principal. Here, Martin has done a good job of explaining the concept of brand beyond logo.  The one shortcoming [...]]]></description>
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		<title>Google&#8217;s Groupon Killer</title>
		<link>http://www.christolbranden.com/archives/290</link>
		<comments>http://www.christolbranden.com/archives/290#comments</comments>
		<pubDate>Thu, 09 Jun 2011 14:14:02 +0000</pubDate>
		<dc:creator>Brooks</dc:creator>
				<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[Industry News]]></category>

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		<description><![CDATA[This is a hype-v-strength battle and Groupon will lose.]]></description>
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		<title>The Truth about Daily Deals</title>
		<link>http://www.christolbranden.com/archives/282</link>
		<comments>http://www.christolbranden.com/archives/282#comments</comments>
		<pubDate>Thu, 02 Jun 2011 21:08:00 +0000</pubDate>
		<dc:creator>Brooks</dc:creator>
				<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[daily deals]]></category>
		<category><![CDATA[gorupon]]></category>
		<category><![CDATA[marketing]]></category>

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		<description><![CDATA[Don't fear Groupon or Living Social. Embrace them. In this economy people are choosing to retain their buying power as opposed to giving it up. Don't eschew its potential to grow your business - just don't expect a silver bullet to come directly from the sales people at any of these daily deal suppliers. Be an active participant and you'll find success.]]></description>
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		<title>That Train Done Come Off Its Tracks</title>
		<link>http://www.christolbranden.com/archives/261</link>
		<comments>http://www.christolbranden.com/archives/261#comments</comments>
		<pubDate>Wed, 02 Feb 2011 18:11:35 +0000</pubDate>
		<dc:creator>Brooks</dc:creator>
				<category><![CDATA[Blog Post]]></category>

		<guid isPermaLink="false">http://www.christolbranden.com/?p=261</guid>
		<description><![CDATA[Experience is the foundation of the Integrated Marketing approach because only with this experience can you truly understand the relationship between the many aspects of marketing. The company recently celebrated its 6th year of existence and 1st full year of active work on behalf of clients. Looking into 2011 and a recovering economy, we have committed efforts to identifying businesses who we see are heading down the wrong track with their marketing efforts, or worse yet, have stalled or even derailed.]]></description>
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		<title>New Year Wishes</title>
		<link>http://www.christolbranden.com/archives/246</link>
		<comments>http://www.christolbranden.com/archives/246#comments</comments>
		<pubDate>Thu, 06 Jan 2011 23:23:40 +0000</pubDate>
		<dc:creator>Brooks</dc:creator>
				<category><![CDATA[Agency News]]></category>

		<guid isPermaLink="false">http://www.christolbranden.com/?p=246</guid>
		<description><![CDATA[ChristolBranden wants to wish everyone a prosperous new year. The economy is getting better. The climate is calming down. Politics are as stable as ever. Toast with us a grand 2011!]]></description>
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		<title>The cost of social media</title>
		<link>http://www.christolbranden.com/archives/239</link>
		<comments>http://www.christolbranden.com/archives/239#comments</comments>
		<pubDate>Thu, 06 Jan 2011 21:53:57 +0000</pubDate>
		<dc:creator>Brooks</dc:creator>
				<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://www.christolbranden.com/?p=239</guid>
		<description><![CDATA[This is a really good analysis of what companies are spending or could expect to spend on social media marketing in 2011. From a standpoint of selling these services, I find it both a blessing and a curse. While these figures are likely in range for companies in many markets, there are also some markets [...]]]></description>
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		<title>UptownBoro.com Live!</title>
		<link>http://www.christolbranden.com/archives/253</link>
		<comments>http://www.christolbranden.com/archives/253#comments</comments>
		<pubDate>Sun, 02 Jan 2011 17:05:50 +0000</pubDate>
		<dc:creator>Brooks</dc:creator>
				<category><![CDATA[Agency News]]></category>
		<category><![CDATA[Client News]]></category>

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		<description><![CDATA[UptownBoro, Murfreesboro's premium guide to shopping, services, events and more, officially launched its new web presence this week. ]]></description>
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		<title>Learning Circle is Cover Feature</title>
		<link>http://www.christolbranden.com/archives/227</link>
		<comments>http://www.christolbranden.com/archives/227#comments</comments>
		<pubDate>Mon, 29 Nov 2010 16:26:29 +0000</pubDate>
		<dc:creator>Brooks</dc:creator>
				<category><![CDATA[Client News]]></category>

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		<description><![CDATA[Mary Esther Reed, owner of The Learning Circle, the South Church Street Educational Supplies retail store, has been selected for the cover of nationally distributed trade magazine, Educational Dealer]]></description>
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		<title>Does Your Web Site Still Need a Press Room?</title>
		<link>http://www.christolbranden.com/archives/198</link>
		<comments>http://www.christolbranden.com/archives/198#comments</comments>
		<pubDate>Thu, 30 Sep 2010 19:04:43 +0000</pubDate>
		<dc:creator>Brooks</dc:creator>
				<category><![CDATA[Blog Post]]></category>

		<guid isPermaLink="false">http://www.christolbranden.com/?p=198</guid>
		<description><![CDATA[With major companies abandoning their web sites altogether, pouring their efforts into maintaining their presence in the social world, many small organizations are wondering if they should follow suit? Do we need a web site? Do we need a press room on our web site?]]></description>
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		<title>Give Away the Farm</title>
		<link>http://www.christolbranden.com/archives/188</link>
		<comments>http://www.christolbranden.com/archives/188#comments</comments>
		<pubDate>Tue, 17 Aug 2010 15:12:40 +0000</pubDate>
		<dc:creator>Brooks</dc:creator>
				<category><![CDATA[Blog Post]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[markeing]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://www.christolbranden.com/?p=188</guid>
		<description><![CDATA[Stop worrying about controlling the path of everything you say. Organic growth of an idea is beneficial to your brand, even if the idea is not always attributed to you.]]></description>
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